Manila, Philippines – September 2, 2025 — The International Coconut Community (ICC) actively participated in the 39th National Coconut Week (COCOWEEK) celebrations in the Philippines, joining key national stakeholders, industry players, and coconut farmers in a series of activities aimed at promoting innovation, sustainability, and inclusivity in the coconut sector.
One of the highlights of this year’s celebration was the 2nd COCONUT Philippines Trade Fair, held at the Megatrade Hall, SM Megamall, Mandaluyong City from August 28 to September 2, 2025. The Trade Fair was officially inaugurated by Secretary Ma. Cristina A. Roque of the Department of Trade and Industry (DTI), who in her keynote remarks emphasized the crucial role of the coconut industry in rural development, livelihood creation, and enhancing the Philippines' competitiveness in the global market. Secretary Roque encouraged stakeholders to strengthen value-adding initiatives and innovation to unlock greater opportunities in both domestic and international markets.
Representing ICC at the National Coconut Week were Mr. Alit Pirmansah, Market & Statistics Director, and Ms. Maria Widiastuti, Secretary. The ICC delegation took part in the Trade Fair, which showcased an impressive range of coconut-based products and innovations from across the country. The fair not only served as a marketplace for coconut-derived goods but also as a platform for networking and building new partnerships among producers, entrepreneurs, and investors.
Beyond the Trade Fair, the ICC representatives attended the Let’s Talk Coconut: Practical Tips from the Experts forum, held on August 28, 2025, at Megatrade Hall 2, SM Megamall. The forum brought together researchers, academics, and industry professionals to share scientific and practical knowledge about coconut and its diverse applications. Topics included the nutritional and health benefits of coconut water, the potential of coconut water vinegar fortified with iron, and the science behind medium-chain triglycerides (MCTs), which highlighted their role in energy metabolism and wellness. Presentations also tackled the proper use of coconut oil in combination with other vegetable oils for balanced nutrition, and the synergy of coconut and enzymes in supporting health and wellness. The forum concluded with an interactive panel discussion and open forum that allowed participants to directly engage with experts, raising awareness and enhancing understanding of coconut's immense value in both health and industry contexts.
Another major highlight attended by ICC was the Cocolinarya Turismo 2025 Competition, a vibrant culinary event showcasing innovative coconut-based dishes from different regions of the Philippines. The competition underscored the cultural, nutritional, and economic significance of coconut as an ingredient that continues to inspire creativity in the food sector. This year, ICC proudly supported the event as one of its official sponsors, reaffirming its commitment to encouraging value addition, product diversification, and the integration of coconut into modern food and tourism industries.
The 39th National Coconut Week, celebrated under the theme “Niyog: Ginto sa Kabukiran, Hatid ay Kabuhayan, at Sandigan sa Kaunlaran ng Bayan,” featured a wide array of activities including the Coconut Farmers Welfare Congress, Competitiveness and Innovation Gear-up (CIG) Talk, Field Managers’ Meetings, and a Simultaneous Coconut Planting Activity nationwide. These events collectively emphasized the coconut industry’s role as a foundation of livelihood for millions of farmers and a key contributor to sustainable development.
Through its active engagement, ICC reaffirmed its commitment to supporting the Philippines—one of its founding member countries—and to fostering stronger international collaboration for the growth of the global coconut sector. The organization’s presence in the 39th National Coconut Week reflects its mission to empower coconut farmers, promote sustainable practices, and advance value addition for greater economic impact across member countries.
With its continued support, ICC stands as a partner in ensuring that the coconut industry remains a source of livelihood, innovation, and progress for communities not only in the Philippines but also in all member countries and across the tropical world.