The China Food and Drinks Fair (CFDF), known as a major influencer in China’s food and beverage industry, has long been recognized as the "barometer" of the sector. Established in 1955, CFDF is one of the largest and oldest exhibitions of its kind in China, drawing in a vast array of companies from around the world. This year’s event, held from October 29 to 31 at the Shenzhen International Convention and Exhibition Center, spanned over 220,000 square meters, attracting more than 4,200 exhibitors from various food and beverage sectors. With dedicated sections for products like traditional alcoholic beverages, wine, leisure foods, condiments, food machinery, and packaging, CFDF provides an essential platform for networking, innovation, and trend-setting within the industry.
At the heart of the 111th CFDF was the spotlight on coconut water as the “Trending Beverage of 2024”, underscoring its growing global appeal and health benefits. Leading this conversation, Dr. Jelfina C. Alouw, Executive Director of the International Coconut Community (ICC), delivered a impactful address on the theme of “Coconut Water Health Trends: Market Opportunities from a Global Perspective.” In her address, Dr. Alouw highlighted the skyrocketing demand for coconut water and its unique position in the health and wellness market. ED shared insights on the projected growth of the coconut water segment, anticipated to expand at a compound annual growth rate (CAGR) of over 23% in key markets such as the United States, the United Kingdom, and Canada.
Dr. Alouw emphasized the ICC’s pivotal role in promoting coconut water as a nutrient-rich, natural alternative to conventional sports drinks, noting its high electrolyte content, particularly in potassium, calcium, and magnesium. The message reinforced the ICC’s commitment to sustainable development, ethical sourcing, and innovation to cater to evolving consumer preferences. ED also extended an invitation for China to join the ICC, aligning with the organization’s mission for a resilient, inclusive, and profitable coconut sector.
Adding to the expert’s presence, Mr. Bibiano Jr. Concibido, Regional Manager for Region IV of the Philippine Coconut Authority, delivered a focused presentation on the Philippine coconut water market. Mr. Concibido discussed the growing importance of coconut water exports from the Philippines, highlighting the country’s efforts to maintain a competitive edge in the global market. His presentation also touched on the Philippine Coconut Authority’s initiatives to enhance product quality, ensure sustainable production practices, and meet international standards, making Philippine coconut water a preferred choice for health-conscious consumers worldwide.
The fair, organized by Shanghai Masterexpo Exhibition Co., Ltd., provided a global platform where the ICC’s leadership and Dr. Alouw’s forward-thinking vision underscored coconut water’s market potential as a driver of economic growth and industry transformation. The ICC’s advocacy for coconut products not only highlighted coconut water’s health benefits but also strengthened its influence within the global beverage market.
In a show of mutual respect and collaboration, Dr. Alouw was invited to a dinner by Mr. Rick Wang, CEO of Shanghai Masterexpo Exhibition Co., Ltd., where she presented him with a plaque of appreciation. Dr. Alouw expressed her hope for continued collaboration to support the global coconut market, encouraging China’s deeper involvement in promoting coconut products and actively supporting ICC programs. This gesture reinforced ICC’s commitment to building partnerships that advance the coconut sector worldwide.